![]() ![]() "Some of the other news channels these days can sometimes get obsessed with Westminster and places like that, whereas I think we need to be everywhere and hearing everyone's voices. "We need to be the channel that people can come to and tell their stories and be accessible," he said. Indeed, Booker believes GB News can become "Britain's news channel" by using its journalists based across the nation. we offer something different and that's what we're going to do, just keep growing all of the business - but there's going to be no resting on any laurels, I can tell you that." ![]() The sky's the limit I think and that's what we're aiming for. GB News was watched by 3.7m people in its first month and at its lowest Barb put it on 1.7m in the four weeks to 31 October.Īsked about audience growth strategy, Booker said: "As far as I'm concerned coming into this, I just want to get bigger and bigger. This compares to 15.9m for the BBC News Channel and 10.9m for Sky News, with average daily viewing of three minutes and one minute 39 seconds respectively. In the four weeks to 2 January (before Holmes and Webster’s arrival) the channel was watched by 2.2m people for an average of 19 seconds per day. GB News continues to reach around 2m people each month according to Barb (the Broadcasters’ Audience Research Board). Now, Booker said, it is planning to blend more breaking news into its shows too. In October, before Booker’s appointment, GB News introduced regular news bulletins after listening to feedback from viewers. ![]() “Certain other channels have a bit more gloom and doom on them in the morning, but we’re trying to be a brighter presence – you get all your news, but you also get a bit of brightness as well,” Booker said, adding that Holmes and Webster “will be popular with a lot of people who don’t want to be lectured to in the morning”.īooker told Press Gazette he wants to use his newspaper experience to help ensure GB News has its own “easily identifiable values and spirit as a newspaper has”. ![]()
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